The consulting firm has published the results of a study on the market for software as a service (SaaS) and good prospects for the coming years in this business.
The segment of the management of customer relationships ( CRM ) remains the largest SaaS market segment.
In second position, in terms of market share appears content segment, communications and collaboration, highlighting the ERP (Enterprise Resource Planner).
Almost all of these services are included within the cloud solutions model, which will grow up to 90% till 2015. This is in spite of restrictions on IT investments.
This growth in India is closely linked to that of SMEs, micro businesses and freelancers.
The ERP programs were emerged in the United States at the end of World War II to manage the inventory front. Then the industry by bringing these programs, which were improved and the 90’s, are consolidated as ERP, a management program for all business areas of an organization.
At first they were exclusive to companies with large resources and custom development. Currently this software is already available to all businesses and it has become imperative for SMEs, thanks to its versatility, the proliferation of new providers, the integration of more functions and, above all, the ability to access it via the Internet.
The evolution of these programs led to its offer as SaaS. The possibility of renting the software in packages, according to business needs, makes it a very interesting option for SMEs and micro enterprises, which can have the advantages of a software prohibitive for small businesses before.