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In an interview with VARINDIA, Mr. Piyush Somani explains the importance of partner programs and its benefits for business expansion. He says the key aspect while designing a partner programme is to keep the business offerings relevant to your partner’s business so that there is growth for everybody. ‘Our partner business model is completely focused on building lifetime relationship with the partner and hence we ensure that the partner survives while maintaining lifetime relationship with the end customer’, he added.