Pizza Hut is India's largest casual dining restaurant brand which is preferred by many Indian’s due to its affordability. Pizza Hut has a bigger slice of market share of the eating-out segment in India. Pizza Hut is a subsidiary of Yum! Brands, Inc. (the world's largest restaurant company with thousands of restaurants, delivery/carry-out locations, and kiosks in 100 countries. When it comes to tossing around dough, no one does it more often than Pizza Hut. The unit of YUM! Brands operate the world's #1 pizza chain with more than 13,728 outlets in about 90 countries worldwide.
In order to expand and to underline the new technology trends across the country, Pizza Hut was looking for a hosting provider whom they can rely for their online presence. Not only were they searching for a secure ecommerce hosting provider but also someone within the cloud computing paradigm, so that that they can take advantage of the cloud technology and its beneﬁts. Some of the challenges Pizza Hut Faced are:
Pizza Hut required a solution which would enable them to improve their ability to respond quickly to customer demands and support their aggressive expansion strategy. These requirements led Pizza Hut to ESDS and its solution, eNlight cloud. The gourmet's hut realized an increasing demand from its growing users, an expected outcome of their expansion and marketing strategy.
eNlight cloud is able to calculate the need for additional resources required to fulfill the spiked demand in real time and allocate additional resources without any human intervention or server reboot. With this feature, Pizza Hut users are able to order online no matter how many users are availing the server simultaneously. Also with the help of auto scalable feature, Pizza Hut didn’t needed to worry about any revenue loss via their website.