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ESDS' Management Team


Darryl Cox

CEO International Market


Darryl Cox has joined ESDS Software Solution Ltd. as the CEO International Market. Prior to joining ESDS, he was associated with Infor Global Solutions at UAE.

Darryl has a strong global experience and startup mentality, bringing a unique combination of technical and commercial skills to the table. He has a strong ability to understand & identify key levers that are required to create business value.

Darryl is a result-motivated Senior Commercial Leader with more than 20 years of experience in Enterprise Transformation within Technology industries across Europe, India, the Middle East, and Africa. He is passionate about the strategic development and execution of innovative market, entry strategies, balancing risk with reward, and has led regional businesses to deliver aggressive organic SaaS revenue, profitability growth, and customer experience.

In his last stint with Infor Global Solutions, he provided leadership, strategic direction, and sales guidance to meet organizational growth targets. He was accountable for developing, analyzing, and continuously amending regional India, Middle East Africa (IMEA) growth strategy with a laser focus on SaaS revenues, margin, and market position.

Previously, he has also worked with Mubadala Healthcare, iSOFT (CSC), and Egton Medical Information Systems.

Darryl has completed his Master of Business Administration (MBA) from the University of Northampton, UK.


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