IoT in Indian Automobile Industry

Indian Automobile Industry in Numbers

The automobile industry present in India has been ranked world’s 4th largest, and India as a country being the world’s 4th largest manufacturer of cars. Globally, India has been ranked 7th in commercial vehicles manufacturing sector in the year 2018.

The automobile industry is expected to reach a level of Rs. 16.16-18.18 trillion by the year 2026. Two wheelers have been dominating the industry and account for 81% share in the domestic automobile sales for the FY19. The automobile industry currently contributes nearly 6.7% to the national GDP, and is expected to reach 12% by the year 2026. Not only in terms of GDP, the automobile industry is forecasted to be one of the largest sectors who’ll provide employment opportunities in the future. Under the National Skill Development Corporation (NSDC) for the 2006-16 plan, the employment in this industry accounted for 25 million newer jobs. The employment forecast says, that this industry will employ 10 million more jobs by the year 2022.

Indian Automobile Production by Segment
Future Drivers of Indian Automobile Industry

Connected Vehicles

Connected vehicles are those vehicles that use any of a number of different communication technologies to communicate with the driver, other cars on the road (V2V), road-side infrastructure (V2I) or vehicle to cloud (V2C). This technology can be used for improving vehicle safety along with vehicle efficiency and commuting times.   

Following are some communication types that take place in connected vehicles-

Benefits of Connected Vehicles

Connected Vehicle Providers in India

1. Robert Bosch Engineering India Limited

The company is the forefront of connected vehicle research. The first connected vehicle systems are already under the testing with Mercedes. These two companies have come together in order to launch the first of connected autonomous car in the year 2021.

The MySpin Solution is an app created by Bosch which takes all the apps form the smartphone and mirrors it onto the vehicle’s infotainment system.

2. Renault Nissan Technical Centre

This centre is the alliance of the car manufacturers Renault and Nissan, who have been working out together to come up with connected vehicle launch of these companies. The Centre has launched an app named NissanConnectApp, that is available in India. It is responsible for building modules of electric mobility, which are highly efficient cars as the electric motor charging is managed by the means of a software.

The Renault Nissan Alliance, is a joint shareholding between the two companies, who share their synergies from R&D on platforms to development of product, i.e. 40 vehicle models with autonomous drive vehicle technology by 2022.

3. Mercedes Benz Research and Development India

The Mercedes Benz Research and Development India not only works on apps, but also on the data generated by the vehicles, future of infotainment, in-vehicle communications, vehicle-to-vehicle communication and vehicle-to-infrastructure. It is also looking for different network modules from Wi-Fi to Li-fi.

4. Tata Elxsi

It is a part of the Tata Group and works on autonomous parking valet modules, where-in the car understands the availability of parking spots and parks by itself. The group iscarrying out an extensive amount of internal work on the software modules for autonomous and connected vehicles. It also holds a platform connecting radars and cameras with machine learning to help the drivers in difficult conditions.

Connected Vehicle Trends

Connected vehicles along with other digital technologies such as Internet of Things, Artificial Intelligence and machine learning not only offers luxurious comfort to the passengers, but also provides the enhanced safety features. Following are the factors that govern the integration of connected vehicle technology in a country like India-

  1. Infrastructure
  2. Revenue model and monetization
  3. Growth and acceptance by the community
  4. Regulatory and compliance changes

The connected vehicle technologies hold a great deal of offerings to the Indian consumers. The car owners are empowered with the ability to connect their cars to different mobile applications which offer features such as immobilization of the vehicle, alerting the owner of any unintended movements and location tracking. These kind of applications can also provide necessary information regarding the vehicle such as oil level, tire pressure and other-related alerts. The concept of connected vehicle along with Internet of Things offers large number of opportunities for both the automobile manufacturers and the consumers.

For consumers, the connected vehicle concept could mean integration with entertainment, traffic and navigation information along with advanced features such as remote diagnostics and maintenance, safety and emergency assistance.

For manufacturers, connected vehicle and telematics enable the valuable insights regarding the vehicle operations and performances, remote diagnostics, safety services for a lifetime of the vehicle and creating better contact with the customers. Some Indian companies have already launched the integration of vehicles with connected vehicle technology. Reliance Jio Infocomm is collaborating with US-based AirWire Technologies to launch the first connected-car device for Indian users. Mahindra & Mahindra Ltd.’s Mahindra DiGiSENSE technology solution connects the entire Mahindra range of vehicles to the cloud, which in turn adds a new dimension to the experience of vehicle of ownership.

Current State of IoT in India

Potential of Connected Vehicle Market

In a country like India, the concept of shared electric and connected vehicles could take no less than 15 years to become a mainstream reality. In this phase, India should look to enhance the manufacturing expertise to a global size and scale, develop components required for electric vehicle and improve the renewable energy capability.

According to a report published by a Statista, the revenue of India’s connected vehicle market sums to $1048m in the year 2018 and these numbers are expected to have a forecasted annual growth rate of 8.4% during the 2018-2022 phase.  The market is estimated to reach the volume of $1449m by the year 2022. The penetration rate in the connected vehicles industry at 1.2% in the year 2018 and is expected to hit the projection of 3.0% in the year 2022.

Revenue in Connected Vehicle Industry

Telematics Market Growth Drivers

Telematics is an automotive sector, that consists of comprehensive equipment which offer a host of different features to create smarter vehicles. The telematics vehicle globally is valued at over $39 billion and is expected to witness a strong growth at 18% CAGR by the year 2022.

The telematics market in India still lies at a nascent stage, but it is emerging as a must have technology in both- commercial and personal vehicles. Some prominent factors leading to its growth includes-

i. Navigation:

Number of people being connected daily to each other is ever increasing and this concept is now being witnessed in the form of telematics in vehicles. With an increase in complicated network of roads in the metropolises lead to congestion and traffic jams. The role of telematics, is now becoming important to have a telematics system that could help with GPS navigation and provide real-time updates in the peak traffic hours

ii. Wireless Connectivity:

One of the major advantages of vehicular telematics is its own ability to connect with cars and drivers by the means of a mobile technology. The Indian Government has begun to take necessary steps for building a perfect environment which can sustain the Machine-to-Machine and Internet of Things (IoT)

iii. Diagnostics and Remote Data Management:

The vehicular telematics permits the service providers to collect the valuable data about the automobiles that are integrated with the system, and subsequently develop as well as provide the customized services

iv. Safety and Security Against Thefts:

These days many automobile manufacturers and component developers have begun to improve and upgrade the safety and security features within the vehicles by the means of telematics. The systems are capable of detecting the car theft issues by tracking the location of the vehicle in real-time and reducing the response time significantly

Future of IoT in Automobile Industry

The Indian Government has already begun to focus on the Machine-to-Machine and Internet of Things space for making reliable, affordable and secure telecommunication and broadband services that are easily available to one and all. The Government wishes to further introduce policies such as which can help in improving GPS tracking, vehicle driver performance and enabling the prevention of vehicle theft.

Some companies have already disrupted their markets with their one-of-a-kind product offering sophistication in vehicle telematics solutions ensuring better safety and threat elimination for both the owner and their vehicles. By introducing features such as Impact-alert Calling, Real-Time tracking and Panic Button, along with certain vehicle telematics create an ecosystem, that not only makes the vehicle secure, but also promotes responsible driving.

Rishabh Sinha

Rishabh Sinha joined ESDS post completion of his MBA in Marketing from NMIMS, Mumbai. He is passionate about writing and some of his works have been published in The Times of India at Ahmedabad. Currently he is a part of the Content Team under ESDS Online Marketing.
Rishabh Sinha

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