New Service Models In Cloud Computing


It’s no secret that the cloud market is growing by leaps and bounds. Recent study by Gartner show the growth market of private cloud services by 28% per year (compared to almost widespread decline in other industries), and the cost of private clouds, it is already three times higher than those in the public cloud systems. It is predicted that the total costs of such projects will reach to $ 216 billion by 2016.

Basic services such as file synchronization are now present in almost all the solutions on the market and the competition is mainly because of pricing methods. It’s not bad – lower prices will attract more users and the increasing competition will force to look for new, more effective pricing policies. But in this market, it is very difficult to find independent companies – in fact, their is only hope of survival (if you can call it that) is the absorption by a larger company. You have to find new niches and opportunities. Basically, this process goes in two directions – innovations in the field of management and specialization. In recent years, the focus is on the basic service model, which won a place in the market – SaaS, PaaS and IaaS. But now that the basic model is established in the market, in the minds of people on the front line are new, more specialized designs.

As for management, the development in this area are mainly represented by the decisions that make cloud computing closer to the end user. Such as self-service portals, which are now provided with IT support services and the most convenient way to request and receive services. Specialization occurs naturally. As the basic model has its place in the market. So far, I see these new models of services that can get spread on the market in 2014: Desktop as a Service – DaaS), Hardware Solutions as a Service – HaaS and Disaster Recovery as a Service – DRaaS.

DaaS: The Deployment Of Desktop Solutions

As marketers have not rushed to the plates, the fact remains that desktop computers are the main working tool for most companies in the near future, this situation will not change too much. However, fleet management systems can be a daunting task – labor, capital-intensive and time-consuming. Investments in desktop part significantly support the operation but also takes a lot of money, much of the difficulties associated with the transfer of all of the park and related software on a new version of the OS.

To this problem, there are two approaches:

First – The imposition of service operations and the deployment of computers on a third-party computers(often it also provides computers).
Second – Go to the architecture of the virtual desktop – to quickly and efficiently deploy workspace from almost any hardware solutions.

Interest in such solutions is maximum – IT consumerism, BYOD politics are being actively implemented in many companies, the increase in the number of employees working remotely are pushing organizations to implement more effective solutions to workplace organization. Both approaches have advantages and disadvantages.

First simplifies performing the same operations that are always met with the IT departments of the organizations, transferring them to a third-party vendor. It also allows you to reduce the one-time costs for infrastructure, “miscellaneous costs” for an extended period of time.

Second – A more progressive, since it implies a full transition to the cloud service, which drastically reduces maintenance problems. But this option requires a prior investment in cloud infrastructure, and, of course, review the corporate philosophy based on the desktop as provided by the company as the main tool.

Both approaches have the right to life, but are likely to be implemented in different companies. The first approach is more suited to large companies with existing and well-established infrastructure, the second – for the young, just starting out, and as a result – have not had time to get the ‘hereditary’ hardware and software.

HaaS: Hardware Server Solutions In The Cloud Server Hosting

HaaS – Hardware providing the server infrastructure of the cloud – A surprisingly underrated kind of service, as opposed to the provision of virtual machines. But the possibility of virtual machines, though widened in recent years, but for pure performance, they are still inferior to the specialized software running on dedicated hardware. I mean applications such as, for example, the DBMS Oracle, self-produced software, applications with very high load, it is extremely sensitive to delays (eg, robots – stock traders).

Virtualization has been given much attention in the first place because it is a universal solution that is more suitable for most customers, and secondly, because the deployment of hardware solutions are always more difficult than software. Virtualization market continues to grow (now it is 40-50%, in the future, closer to 60-70%), but a significant layer of applications continues to be developed and run exclusively on hardware platforms. Ignore this sector – wise, it is fraught with significant benefits, as well as an opportunity to further expand the coverage of cloud technologies market.

DRaaS: Infrastructure Rehabilitation Services After A Crash

If the previous types of services were spawned by the market situation, that, to a large extent, the proliferation of cloud services themselves, services of this kind may be required by any company, although no one knows when. During the previous years, the cost of IT infrastructure services have been steadily declining, and it was considered the norm. This was reflected in an aging equipment, fewer staff, saving on the little things. The role of IT in the lives of ordinary people and companies at the same time was increasing and it is also seen as the norm.

Now, these two factors are met on a narrow path and companies are seriously planning to rebuild its infrastructure after the catastrophic failures. Failures are possible for technical reasons – and natural – the tsunami in Japan and Hurricane “Sandy” demonstrated how fragile the structure was created. Facilities of this kind can be used as a company with its own IT infrastructure, and service providers. Their reliability has to grow significantly, given that an increasing number of business operations depends on the smooth functioning of their infrastructure. In the meantime, the number of failures is increasing and providers continue to assert that this is a fact of life and the inevitable risk.

If this is the risk, is there the need to prepare for it or not? Next phase of growth and penetration of cloud solutions to the masses is connected precisely with specialized services. They will help to improve the quality of service of existing cloud resources to increase their efficiency and automation, which should give more certainty to companies that are still hesitating, whether to place business-critical processes in the cloud or not.


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