Imagine a customer walking into a supermarket. He fills the shopping cart – food, drinks, cleaning products, all that is missing at home. But instead of spending the cash, he abandons the cart in the hallway and goes away without paying anything.
The scene seems absurd? As this happens all the time in the virtual world. According to surveys from IBM, up to 70% of online purchases are abandoned midway.
The reasons are varied: The freight amazed the client, he got angry with the endless amount of information requested before paying your shop or simply did not inspire confidence.
Learn what are the reasons that make the consumer get out of the store empty handed and learn to work around them:
The best price competition
The client decided to take a last search to see if he was doing good business and your product lost in comparison. How about offering a discount coupon via e-mail to bring it back?
Try to work on understanding what “retargeting” is. The strategy is still little used so you can get ahead of the competition.
The client lives far away or need the item urgently. Result? The freight exceeded the purchase. According to the survey, half of clients do not do shopping because of the high shipping. Ever thought of offering free shipping on your store?
Lot of data to close the purchase
You would have to fill out infinite forms every time you goes to the grocery store before you pay the bill? Not? Nor your client.
Go easy on the data required. Preferably, ask only what is essential, such as name, social security number and delivery address. Save the information for the client to skip this step if he come back to buy from your store.
The store went off the air just in time that the client would close the application? Epic fail, my friend! To prevent this, have a reliable hosting with support appropriate to your business. Asking the customer to “come back later” is like asking him to buy from the competitor.
Afraid of being scammed
To buy from you, the customer needs to feel safe. He wants to make sure it will not take a hit or having their personal data exposed there. At that time, security seals that ensure reliable checkout make a difference.
Confusing and ineffective Checkout
The checkout must be practical and fast. View the number of steps that are yet to come to the end of the purchase helps to decrease anxiety.
Have a picture in miniature of the product and the option to change the order (changing the volume, color or size) or delete it to facilitate the process.
In addition, the customer simply needs to see the available means of payment and shipping options – with their values and deadlines.
In short: Simplify the client’s life and the chances of him leaving the basket will decline. Has an online store? Take a look at your checkout and see if everything is in order!
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