“There is a fine line between Social Media Marketing and Wasting your Life.”
Everyone wants to take advantage of the internet and market their business to more and more people. However, online marketing is not as simple as it seems. There are many competitors and chances are you are doing the same things as they do. IN order to be a step ahead you need to think different and promote your business using the right techniques over the web.
If you feel you are in need for some advice about marketing on the internet then read on!
Get your Content where it’s needed.
Simply posting a blog and posting articles on various sites will do you no good. Unless you achieve the main result of getting the article read by the right person it is of little use. For getting your content in front of the eyes of your target market you need to go where they look for information.
You need to have readers that want the information you are providing and would be interested in your services. For getting your content to them you need to strike conversation with them and understand their needs and add people that have similar interests.
No one likes information that is monotonous and boring. You need to experiment and be creative and share different things which lighten up the mood of your followers. Only sharing your blog posts will limit your scope and people would be bored soon. Mixing things up like using a funny meme or some inspirational things would create positive vibes.
When you feel that there is low interaction on your posts then you know that something is missing. Try using funny or interesting things to get back attention to your posts.
Target the Right People
If you do not have the right people in your network then you are not going to see any results. Usually in the quest to expand the network people add every other person they can. However, this is not the right way to reach to your targeted audience. You need to have people that share the same interests as you. You might be wondering as to how you can find such people. Well you cannot have every person to be of your domain but most of them can be.
There are various social media tools that make your efforts more worthwhile and also reduce the time it takes to do them. Similar to a keyword tool you can use the ManageFlitter Tool which allows you to find people using keywords that are in your niche. So now you can easily search for the right people and target them.
Not only in social networking but any other thing you do remember that ‘Consistency is the Key’ and quite literally the key to success.
If you only do cameos and then disappear then your followers would lose interest in you. You do not want that to happen and in order to keep the audience interested in you and remember your business you need to be consistent and regularly update the feeds.
You might have noticed that at a particular time you have many Facebook friends online and at times there are very few. This is usually true for other networks as well. Most of the people access their networks at a convenient time usually in free time. You can use this to your advantage and post when there are majority of users online.
If you feel it is not possible for you to work at certain times then you can use scheduling tools which allow you to publish content on the specified time. Facebook has this feature in built on pages.
When scheduling posts remember to go back and check if there are any responses on your posts and do not just schedule and forget about it.
Online Marketing is an ongoing process and while you may experience improvement it may take some time in certain cases. The key is to keep going in the right direction and deliver exceptional value which will earn you praises and eventually goo business.
So work hard and prepare to Win!
Latest posts by Naresh Puro (see all)
- The Impacts of GST on Organisational IT - June 23, 2017
- Cloud Technology becomes more intelligent with AI - June 5, 2017
- 5 Easy Hacks to prevent WannaCry Ransomware Attacks and keep your System Safe! - May 13, 2017