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ESDS gets Honorable PM Modi's Stand-Up India digital platform live in record time



Honorable PM, Shri. Narendra Modi unveiled his game changing campaign “Stand – Up India” on August 15, 2015 to promote entrepreneurship at root level for economic empowerment and job creation. The launch of Stand-Up India was planned to coincide on 125th birth anniversary of Dr. Babasaheb Bhimrao Ambedkar. The scheme would benefit at least 2.5 lakh borrowers through 1.25 lakh bank branch network located across the country.


About 96% small and micro business enterprises are mainly owned by individuals who have no formal institutional credit. There is absolutely no network of lenders as the MSME space is exists without any symmetry in approach. Apart from this, small business owners do not have financial literacy that is required to access Institutional Loans. Looking at these scenarios, the Government of India took a decision of bringing these potential entrepreneurs and financial institutions together on a single platform via means of Stand-Up India in order to achieve the agenda of Make in India. The Government of India threw the challenge to leading technology providers to develop the digital platform in 30 days, considering all odds and evens.


ESDS took full charge of the situation. ESDS’ team analyzed the requirements and carefully took decisions on technology foundation on which Stand-Up India would be laid. Since Stand-Up India is a dynamic platform, the team was always alert about security measures to be taken for management of sensitive data. Work began towards developing a stand- alone interactive portal. The technical support team analyzed the traffic patterns proactively and decided to implement eNlight cloud solution which could handle infinite set of visitors and sporadic traffic on the portal. For security measures the website/portal was audited for with Malware, Trojan, and Vulnerabilities with ESDS MTvScan – A complete security as a service. On completion of work, a highly secure and scalable solution for Stand-Up India was ready to go live. Stand-Up India was amazed to see how ESDS could deliver the solution in record time.


The Government of India acquired a digital solution, which is holding more than 1 lakh bank branches seamlessly. With the help of ESDS’ technology solution, Stand-Up India is facilitating bank loans to SC/ST/Women borrowers through a centralized platform i.e. Stand-Up Mitra. Through PMMY (Pradhan Mantri Loan Yojana), backed by ESDS, the Government is facilitating the micro units and providing them with sufficient funds, reducing time-to-market. eNlight-hosted Stand-Up India auto-scales resources whenever there is an uneven spike in traffic.


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