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IBM organized its Annual Growth Market Insights this year in Singapore and invited the Stalwarts of the Industry. The attendance list boasted of names like Steve Wilkins and Bete Demeke amongst others. Gartner, Forrester and IDC were represented well with over 25 analysts participating in the event. ESDS Software Solution was invited to the prestigious event owing to ESDS' success with IBM's PureSystems. ESDS was represented by Dr. Rajeev Papneja, Chief Operating Officer and hosted by Dr. Gururaj Rao, Fellow IBM. Dr. Papneja presented ESDS' journey through the years to a packed audience at the event, reiterating how ESDS, from a small organization, has grown to be one of India's leading web hosting and cloud solution company, with multiple industry awards and recognition tucked safely under its belt. The presentation was very interactive with some brilliant questions from analysts that were equally well reciprocated with answers by Dr. Papneja. ESDS launched its proprietary Cloud Solution, eNlight Cloud towards the end of year 2011, and took the industry by a storm, thanks to its distinctive features like Auto-Scaling of resources and Pay-per-consume pricing model. Dr. Papneja in his presentation highlighted these features that set eNlight Cloud ahead of the existing players, and garnered interest and applause in equal measure. Dr. Papneja participated in one-to-one sessions with various analysts, organized by IBM as a part of the event, and discussed the innovative solutions and products that ESDS has in its pipeline, some using IBM's PureFlex. The sessions and event concluded with a general consensus that the way ahead now is Big Data Analytics. ESDS has been invited by IBM to participate in some of their prestigious events that are lined up towards the end of 2013, with an outlook to strengthen IBM and ESDS' partnership, and to contribute to the world of technology.