{"id":7711,"date":"2016-09-02T11:46:42","date_gmt":"2016-09-02T11:46:42","guid":{"rendered":"http:\/\/www.esds.co.in\/blog\/?p=7711"},"modified":"2019-01-25T09:26:11","modified_gmt":"2019-01-25T09:26:11","slug":"e-commerce-india-bubble-to-burst","status":"publish","type":"post","link":"https:\/\/www.esds.co.in\/blog\/e-commerce-india-bubble-to-burst\/","title":{"rendered":"Is eCommerce industry in India a \u2018bubble\u2019 to burst?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7715\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india.png\" alt=\"Is E-Commerce industry in India a \u2018bubble\u2019 to burst?\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india.png 1200w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india-150x79.png 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india-300x157.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india-1024x536.png 1024w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/ecommerce-bubble-in-india-660x345.png 660w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.esds.co.in\/blog\/e-commerce-india-bubble-to-burst\/#The_Rise_of_Bubble_Ecommerce_in_India\" >The Rise of Bubble : Ecommerce in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.esds.co.in\/blog\/e-commerce-india-bubble-to-burst\/#The_Fall_of_Bubble_Happenings_in_ECommerce_Industry_in_India\" >The Fall of Bubble : Happenings in ECommerce Industry in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.esds.co.in\/blog\/e-commerce-india-bubble-to-burst\/#Steps_to_prevent_ECommerce_bubble_burst\" >Steps to prevent ECommerce bubble burst<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: medium; color: #666699;\"><span style=\"font-size: medium;\"><strong>ECommerce industry has climbed the steep slope of high hill and waiting at the tip. Can it sustain itself or the eCommerce bubble will burst?<\/strong><\/span><\/span><\/p>\n<p>The honeymoon period for eCommerce industry, which boomed and flourished in India, seems to be over as the giants are more focused on revenue generation, customer retention and competitive analysis. This year the e-commerce companies in India are re-evaluating business strategies where the focus is on revenue generation models. 2016 is seeing a substantial change in E-commerce in India.<\/p>\n<p>The Indian <a href=\"https:\/\/www.esds.co.in\/blog\/category\/ecommerce\/#sthash.3GRLpT3C.dpbs\"><strong>eCommerce<\/strong> <\/a>is still losing huge sums of money even if they grow in terms of valuations, customer acquisition or fundings from investors.<\/p>\n<p>According to Inc42, there has been a 23% drop in funding to startups in the first of 2016 as compared to the same period last year. This funding crunch has brought the small players to their knees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Bubble_Ecommerce_in_India\"><\/span>The Rise of Bubble : Ecommerce in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The increase of Internet penetration in India and technology made a smooth <strong><a href=\"https:\/\/www.esds.co.in\/blog\/the-cloud-climate-perfect-for-flourishing-an-e-commerce-industry\">path for flourishing of eCommerce.<\/a>\u00a0<\/strong> The eCommerce giants like Amazon and Ebay were successful in changing the buying habits of customers in India. Flipkart and Snapdeal were the startups which further inclined the Indian consumer minds to the online market.<\/p>\n<p>Everything is available online and safely delivered at your shipping address at just a click of button. The dawn of mobile computing gave more convenience, saved time and effort. The heavy discounts, return policy etc. is enough to attract the buying personas for online buying.<\/p>\n<p>Everything is available online from groceries to electronics, from life-saving drugs to insurance, from fashion to home decor. Advancements in technology enabled real estate and heavy goods like furniture to be sold online. Booking tickets for travel or entertainment is another widely used application of eCommerce in India.<\/p>\n<p>The online market players have made strong roots in the Indian customer minds such that people search the product online even if they choose to buy it offline. It gives them a check on the price of commodity. Reading the reviews,opinions, specifications becomes helpful for estimating the performance before purchasing the good offline.<\/p>\n<p>Earlier this year, a report released by Google and AT Kearney titled Digital Retail 2020 consumer, stated that with a base of around 175 million, Indian\u00a0e-commerce\u00a0could reach $60 billion in GMV(gross merchandise value) by 2020.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7717 size-full\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/Fall-of-Bubble-Inc24.jpg\" alt=\"Rise-and-Fall-of-Ecommerce-Bubble-Inc24\" width=\"600\" height=\"381\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/Fall-of-Bubble-Inc24.jpg 600w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/Fall-of-Bubble-Inc24-150x95.jpg 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/Fall-of-Bubble-Inc24-300x191.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"The_Fall_of_Bubble_Happenings_in_ECommerce_Industry_in_India\"><\/span>The Fall of Bubble : Happenings in ECommerce Industry in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Annualised GMV for e-commerce companies in India fell 5-10 per cent in the second quarter of 2016 to $13 billion, impacted by fewer discounts by players such as Flipkart and Snapdeal, research firm RedSeer Consulting said.<\/p>\n<p>It all started from Q4 last year where the nudge was felt to the online food ordering sites. Foodpanda\u2019s India unit dismissed about 300 people. Zomato had to let go nearly 300 employees and also shut food delivery operations in some cities.<\/p>\n<p>Flipkart had to show the door to 700 employees claiming the non-performing ones were laid off. Post to that Flipkart\u2019s Myntra acquired the rival Jabong \u2013 an effective step to diminish competition.<\/p>\n<p>Snapdeal announced a PIP(Performance Improvement Plan) and placed around 150-200 employees on &#8216;bench&#8217; in their Bangalore unit.<\/p>\n<p>Ola, a car rental startup in India, has shutdown its TaxiForSure business and laid off 700 employees. Further to this, Ola will soon start leasing self-owned cars to drivers instead of hiring drivers who own cars to its fleet.<\/p>\n<p>The latest was the AskMe shutdown \u00a0in third week of August which rendered 4000 staff jobless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_prevent_ECommerce_bubble_burst\"><\/span>Steps to prevent ECommerce bubble burst<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7719 size-full\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/steps-to-overcome-barriers-in-ecommerce.png\" alt=\"overcome barriers in ecommerce industry\" width=\"675\" height=\"315\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/steps-to-overcome-barriers-in-ecommerce.png 675w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/steps-to-overcome-barriers-in-ecommerce-150x70.png 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/steps-to-overcome-barriers-in-ecommerce-300x140.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/09\/steps-to-overcome-barriers-in-ecommerce-660x308.png 660w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><cite>Ref:Digital Retail in 2020 \u2013 Report by Google and AT Kearney<\/cite><\/p>\n<p>\u201cUltimately, businesses run on cash flows and profits and not on ideas that can be valued at astronomical figures\u201d says Raghav Bahl, former MD of Network 18 The Indian online market should work on ineffectiveness and stop bleeding on cash. They should learn to do justice to every single rupee of investors by focusing on profits.\u00a0 To maintain their stand in cut-throat competition from international as well as domestic players, the focus on loyal customer retention can be a strategy. \u00a0Amazon Prime, Flipkart Assured and Snapdeal Gold are the brilliant programs to achieve the objective. Consulting the best in class<strong> <a href=\"https:\/\/www.esds.co.in\/ecommerce-hosting.php\">eCommerce hosting providers<\/a><\/strong>\u00a0should be considered to keep aligned with modern day environment. Still more barriers to overcome to reach a whopping growth in 2020(refer above figure).<\/p>\n<p>As the sales continue to grow, the question is, &#8216;Who gets the biggest slice of cake?&#8217;<\/p>\n<p>The \u00a0phrase of &#8220;Survival of the Fittest&#8221; coined from Darwinism stands true here too. The eCommerce \u00a0bubble will burst, but only for the weak players.<\/p>\n<hr \/>\n<p>Speak to our Cloud experts to know our <a href=\"https:\/\/www.esds.co.in\/download_whitepaper.php?id=1\">auto-scalable cloud solutions<\/a>\u00a0for your eCommerce brand.<\/p>\n<p>Toll Free: <a href=\"tel:1800 209 3006\">1800 209 3006<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ECommerce industry has climbed the steep slope of high hill and waiting at the tip. Can it sustain itself or the eCommerce bubble will burst? The honeymoon period for eCommerce industry, which boomed and flourished in India, seems to be over as the giants are more focused on revenue generation, customer retention and competitive analysis&#8230;. <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.esds.co.in\/blog\/e-commerce-india-bubble-to-burst\/\" class=\"gdlr-button small excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":34,"featured_media":7729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1495],"tags":[1488,1358,1487],"class_list":["post-7711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce-bubble","tag-ecommerce-hosting","tag-ecommerce-india"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/comments?post=7711"}],"version-history":[{"count":17,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7711\/revisions"}],"predecessor-version":[{"id":8765,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7711\/revisions\/8765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media\/7729"}],"wp:attachment":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media?parent=7711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/categories?post=7711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/tags?post=7711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}