{"id":7359,"date":"2016-05-27T05:06:51","date_gmt":"2016-05-27T05:06:51","guid":{"rendered":"http:\/\/www.esds.co.in\/blog\/?p=7359"},"modified":"2019-01-25T10:09:30","modified_gmt":"2019-01-25T10:09:30","slug":"what-is-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/","title":{"rendered":"What is Marketing Cloud?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7360 size-full aligncenter\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/marketing-cloud.png\" alt=\"marketing-cloud\" width=\"674\" height=\"385\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/marketing-cloud.png 674w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/marketing-cloud-150x86.png 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/marketing-cloud-300x171.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/marketing-cloud-660x377.png 660w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#It_is_hard_to_overlook_how_much_the_Internet_has_changed_the_world_of_communication_The_ways_we_learn_play_participate_and_shop_have_all_been_unquestionably_changed_by_online_circumstances\" >It is hard to overlook how much the Internet has changed the world of communication. The ways we learn, play, participate and shop have all been unquestionably changed by online circumstances.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#The_answer_to_all_the_queries_lies_below\" >The answer to all the queries\u00a0lies below.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Media\" >Media:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Tools\" >Tools:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#4_components_that_every_digital_marketing_cloud_should_be_offering\" >4 components that every digital marketing cloud should be offering:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Benefits_of_marketing_cloud\" >Benefits of marketing cloud<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Reduced_Marketing_Cost\" >Reduced Marketing Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Increased_customization\" >Increased customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#Ease_of_Implementation\" >Ease of Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/#More_Mobility_and_Efficiency\" >More Mobility and Efficiency<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"It_is_hard_to_overlook_how_much_the_Internet_has_changed_the_world_of_communication_The_ways_we_learn_play_participate_and_shop_have_all_been_unquestionably_changed_by_online_circumstances\"><\/span>It is hard to overlook how much the Internet has changed the world of communication. The ways we learn, play, participate and shop have all been unquestionably changed by online circumstances.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing innovation is extremely popular right now in the enterprise software market.<\/p>\n<p>In the recent years, we saw significant programming merchants racing to offer advanced marketers a one-stop answer for creating, distributing, managing content, overseeing substance and measuring the execution of their online networking properties.<\/p>\n<p>Organizations that consolidate both strategic visions and grasp digital marketing perform 26% superior to anything average.<\/p>\n<p>In the course of recent years the term \u2018Marketing Cloud\u2019 has been received huge applauds by big business software organizations. In any case, multiple questions arise as, what is having or utilizing a &#8220;Marketing cloud&#8221;, is it truly more than an item marketing sleight-of-hand, and does it truly answer the extreme difficulties advertisers face in today&#8217;s mind-boggling scene?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_answer_to_all_the_queries_lies_below\"><\/span><strong>The answer to all the queries\u00a0lies below. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>If stats are to be believed <strong>42%<\/strong> of B2B marketers identified marketing automation as a tool they plan to test or deploy in <strong>2016.<\/strong><\/li>\n<\/ul>\n<p>Marketing Cloud is customary marketing combined with <a href=\"https:\/\/www.esds.co.in\/blog\/hosted-vs-saas-how-do-they-stack-against-each-other\/#sthash.CjWF8uSE.dpbs\"><strong>Software as a Service<\/strong><\/a>. Marketing cloud is a cloud-based digital marketing platform which provides different kind of services such as email marketing, lead management, cross channel and social media management. A marketing cloud is regularly characterized as an arrangement of instructions permitting marketers to fulfill a wide scope of tasks amongst all stages of the client venture. The term cloud marketing envelops the greater part of an organization&#8217;s online advertising activities. With cloud marketing, one can join each of their customers in one to one journey. It comprises of moving all marketing assets for existing online in modified gateways. Setting these benefits online makes them simple for all parties required to make, change, utilize and share.<\/p>\n<p>Most marketing clouds include email marketing platforms and web analytics bundles concentrated on execution, marketing \u2014 a model where a brand pays for quantifiable results like email open rates, snaps, and leads.<\/p>\n<p>The Marketing cloud Model, alongside the work, flow diagram of the platform<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7376 size-full\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/cloud-marketing-diagram.png\" alt=\"cloud-marketing-diagram\" width=\"674\" height=\"850\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/cloud-marketing-diagram.png 674w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/cloud-marketing-diagram-119x150.png 119w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/cloud-marketing-diagram-238x300.png 238w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2016\/05\/cloud-marketing-diagram-660x832.png 660w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/en.wikipedia.org\">https:\/\/en.wikipedia.org<\/a><\/p>\n<p>Cloud marketing mechanization makes a powerful and easy way to understand direct marketing stage. It gives the capacity to plan, create, and launch an advertising effort without depending on IT assets. Advertisers can accomplish more noteworthy productivity in different parts of marketing in a financially savvy way and are certain of a high level of achievement of their tasks. At the point when utilized as a part of the right way, marketing computerization can significantly turn the entire idea of routine promoting on its head.<\/p>\n<p>There are two different types of online applications that are utilized for promoting purposes: media and tools. Media permits you to introduce a message to the general population. Tools take basic marketing tasks and make them quicker and less demanding. Here are a few cases of both:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Media\"><\/span><strong>Media:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>Google+<\/li>\n<li>YouTube<\/li>\n<li>Pinterest<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tools\"><\/span><strong>Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Google Analytics<\/li>\n<li>Sales Force<\/li>\n<li>Google social reports<\/li>\n<\/ul>\n<p>As we all know in today\u2019s connected world, every communication with the client matters.<\/p>\n<p>It is basic for any business, paying little respect to industry, to interface with their clients on the web. Utmost businesses at least have a website and it is becoming mandatory for them to have social media pages as well. The capacity of numerous customary marketing offices has moved to incorporate a gigantic emphasis on marketing cloud.<\/p>\n<p>Marketing cloud will turn out to be more basic, as we utilize the internet in almost every part of our lives. Whether it is a noteworthy retailer or a little mechanics shop, all organizations should extend and improve their online presence on the off chance that they need to stay relevant to their clients. Advancements are put before the client as soon they&#8217;re made. So contenders need to race to stay up with the latest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_components_that_every_digital_marketing_cloud_should_be_offering\"><\/span><strong>4 components that every digital marketing cloud should be offering:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Multi-channel marketing automation<\/li>\n<li>Content management tools<\/li>\n<li>Social media tools<\/li>\n<li>Analytics platform<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_marketing_cloud\"><\/span><strong>Benefits of marketing cloud<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Reduced_Marketing_Cost\"><\/span><span style=\"color: #3366ff;\"><strong>Reduced Marketing Cost<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Cloud marketing tools are either free or on a subscription basis or one can opt for a customizing plan as well. Scale up and down your resources as budget needs.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Increased_customization\"><\/span><span style=\"color: #3366ff;\"><strong> Increased customization <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The web has opened all kinds of new interactive mediums for advertisers to place marketing in. This flexibility allows for more focused, relevant, and effective marketing.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ease_of_Implementation\"><\/span><span style=\"color: #3366ff;\"><strong> Ease of Implementation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>In marketing cloud, we don&#8217;t need to purchase a different hardware to make it work. Marketing cloud programming is open over the web in a Software-as-a-Service (SaaS) model, where all you require is an internet connection. We can have the latest version at the tip of our finger. No hidden charges for new upgrades. Access it anytime, anywhere.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"More_Mobility_and_Efficiency\"><\/span><span style=\"color: #3366ff;\"><strong> More Mobility and Efficiency<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Putting marketing resources in the cloud makes them simple for all gatherings required to make, adjust, utilize and share. The marketing staff can get to these benefits wherever they are, instead of remaining at their work areas. Cloud marketing significantly diminishes the time amongst arranging and executing marketing tasks.<\/p>\n<p><strong>With marketing cloud, one can deliver the Right message through the right channel at the right time.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is hard to overlook how much the Internet has changed the world of communication. The ways we learn, play, participate and shop have all been unquestionably changed by online circumstances. Marketing innovation is extremely popular right now in the enterprise software market. In the recent years, we saw significant programming merchants racing to offer&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.esds.co.in\/blog\/what-is-marketing-cloud\/\" class=\"gdlr-button small excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":30,"featured_media":7361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[1345,179,1474],"class_list":["post-7359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing","tag-cloud-computing","tag-cloud-services","tag-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/comments?post=7359"}],"version-history":[{"count":11,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7359\/revisions"}],"predecessor-version":[{"id":9581,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/7359\/revisions\/9581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media\/7361"}],"wp:attachment":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media?parent=7359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/categories?post=7359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/tags?post=7359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}