{"id":6536,"date":"2015-10-03T07:10:42","date_gmt":"2015-10-03T07:10:42","guid":{"rendered":"http:\/\/www.esds.co.in\/blog\/?p=6536"},"modified":"2019-01-25T10:09:41","modified_gmt":"2019-01-25T10:09:41","slug":"4-key-iot-opportunities-for-marketers","status":"publish","type":"post","link":"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/","title":{"rendered":"4 Key IoT Opportunities for Marketers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6537\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2015\/10\/IoT-for-Marketers.png\" alt=\"IoT for Marketers\" width=\"674\" height=\"367\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2015\/10\/IoT-for-Marketers.png 674w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2015\/10\/IoT-for-Marketers-300x163.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2015\/10\/IoT-for-Marketers-660x359.png 660w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/#IoT_Opportunities_for_Marketers\" >IoT Opportunities for Marketers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/#Easy_Access_and_Exchange_of_Sales_Data\" >Easy Access and Exchange of Sales Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/#Instant_Customer_Analysis_to_Improve_CRM\" >Instant Customer Analysis to Improve CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/#Seamless_Social_Media_Integration\" >Seamless Social Media Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.esds.co.in\/blog\/4-key-iot-opportunities-for-marketers\/#Smarter_More_Targeted_Advertising\" >Smarter, More Targeted Advertising<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"IoT_Opportunities_for_Marketers\"><\/span><strong>IoT Opportunities for Marketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The<a href=\"https:\/\/www.esds.co.in\/iot\"><strong> Internet of Things (IoT)<\/strong><\/a> is no doubt the revolution that the technological world has been waiting for. It is particularly poised to completely revolutionize internet marketing. This is because <span id=\"9270c74d-4858-4260-ad94-2e0b721e35fa\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> utilizes wireless technology to connect people, locations, objects and even animals to the internet. The result is the seamless sharing of data and every marketer\u2019s dream.<\/p>\n<p style=\"text-align: justify;\">ROI is very important to the average marketer and <span id=\"048debfc-b501-4150-a12c-aab637c4c8a5\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> is poised to affect the ROI of a marketing campaign in very many ways. Here are the top 4 ways <span id=\"fc09d6b5-d8ee-4048-bf73-2089f9ec4b74\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> will affect Marketing ROI and the opportunities this environment creates for marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_Access_and_Exchange_of_Sales_Data\"><\/span>Easy Access and Exchange of Sales Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Of all the data that any business collects, the most important has to be sales data. Therefore, easy accessing and sharing of this sales data is equally important. When a marketer is able to have easy access to sales data, they are able to understand why and where their products are being purchased and used.<\/p>\n<p style=\"text-align: justify;\">To a marketer the detail of who is buying their products and under what conditions is the truly valuable information. This is because this information will allow them to tweak their marketing plans towards the clients most likely to buy.<\/p>\n<p style=\"text-align: justify;\">Therefore, <span id=\"8a0d6120-8267-400c-a2a3-b28ce1b2bbb2\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> accords marketers the opportunity to create informed marketing strategies and improve ROI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instant_Customer_Analysis_to_Improve_CRM\"><\/span>Instant Customer Analysis to Improve CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span id=\"e07ccf81-6e76-4e38-8870-3bfc0293fffe\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> can enable a marketer to get a deeper insight into their clients and potential clients. When combined with an effective CRM tool, <span id=\"9b582cef-3a1c-408f-9998-da69c9494514\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> allows the marketer to then create lasting relationships with the said customers.<\/p>\n<p style=\"text-align: justify;\"><span id=\"6e2d3167-ff63-4ab5-a31d-cf94adf2d002\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> will streamline the buyer\u2019s chain of command to enable the marketer to understand where the customer is in the journey to buy. This helps save time and also ensures that the marketer will provide the customer with reliable information in relation to their buying process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seamless_Social_Media_Integration\"><\/span>Seamless Social Media Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Marketers understand the value of social media in terms of brand identity and customer acquisition. This is why just the fact that <span id=\"06acf459-9c1e-48de-a7f4-40cdfb37501f\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> is already social media optimized makes it an essential tool for marketers. It allows for automated social media posts and shares allowing a marketer to quickly and easily reach online communities that show interest in their products.<\/p>\n<p style=\"text-align: justify;\">The result is a wider social media reach than would have been previously possible. With more people to target, it can only be assumed that a company\u2019s profitability will increase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Smarter_More_Targeted_Advertising\"><\/span>Smarter, More Targeted Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Most important of all, <span id=\"af276c98-6670-4e1a-99f4-7c389fade036\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> will revolutionize how marketers make advertising work for them. Marketers will be able to utilize better advertising media and systems that are laser targeted towards their potential clients.<\/p>\n<p style=\"text-align: justify;\">This will also help consumers who are tired of seeing advertisements they don\u2019t want. <strong>It will be the end of interruptive advertising and the birth of highly targeted advertising<\/strong>. As a marketer getting your ad in front of a potential customer who is actually interested could mean you close the sale a lot sooner than previously possible.<\/p>\n<p style=\"text-align: justify;\">All of the factors above are a clear indication that marketers who embrace <a href=\"https:\/\/www.esds.co.in\/iot\"><strong><span id=\"29ceeedc-46d6-4ef7-b8be-c74e7e284842\" class=\"GINGER_SOFTWARE_mark\">IoT\u00a0<\/span><\/strong><\/a>will have a better ROI on their marketing campaigns.<\/p>\n<p style=\"text-align: justify;\">In what ways do you think will <span id=\"bd6c1acc-0757-4a28-a416-6b4df70ca4b5\" class=\"GINGER_SOFTWARE_mark\">IoT<\/span> change the way you do business? Just enter your thoughts in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How valuable is IoT to marketers? The following are just some of the ways IoT will change marketing. <\/p>\n","protected":false},"author":81,"featured_media":6537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1525],"tags":[1378,1379],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot","tag-iot-benefits","tag-iot-marketing-benefits"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":3,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"predecessor-version":[{"id":9005,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/6536\/revisions\/9005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media\/6537"}],"wp:attachment":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}