{"id":10494,"date":"2019-06-26T06:27:42","date_gmt":"2019-06-26T06:27:42","guid":{"rendered":"http:\/\/www.esds.co.in\/blog\/?p=10494"},"modified":"2021-10-25T11:21:04","modified_gmt":"2021-10-25T11:21:04","slug":"digging-out-of-online-fashion-sale-check-how-ai-can-help-you","status":"publish","type":"post","link":"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/","title":{"rendered":"Digging Out of Online Fashion Sale? Check How AI Can Help You!"},"content":{"rendered":"<p style=\"text-align: justify;\">The online fashion industry is one of the most rapidly emerging industries. The enormous implications of fashion e-commerce spread over diverse areas like economic, social, etc.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/#1_Recommending_Related_Products_to_Your_Search\" >1. Recommending Related Products to Your Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/#2_The_Widespread_of_Recommendation_Engines\" >2. The Widespread of Recommendation Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/#3_Chatbots_and_Virtual_Assistants\" >3. Chatbots and Virtual Assistants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/#4_Pictorial_Search\" >4. Pictorial Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/#5_Personal_Virtual_Stylists\" >5. Personal Virtual Stylists<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: justify;\">The modern disruptive technologies which are improving since their inception are making their place in all the industries. Here we will talk about <strong><a href=\"https:\/\/esds.co.in\/artificial-intelligence\">Artificial Intelligence<\/a><\/strong> and <strong><a href=\"https:\/\/www.esds.co.in\/blog\/machine-learning-trends-in-india\/\">Machine Learning<\/a><\/strong> in the Online Fashion Industry.&nbsp;<\/p>\n<p style=\"text-align: justify;\">We are listing down the top 10 trends of Artificial Intelligence in fashion e-commerce industry based on improving merchandise and CX (customer experience).<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1.gif\" alt=\"\" class=\"wp-image-10495\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Recommending_Related_Products_to_Your_Search\"><\/span>1. <strong>Recommending Related Products to Your Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p style=\"text-align: justify;\">Online shoppers will always leave the website if they don\u2019t find anything of their interest, size, or it is out of stock. Here AI can play a significant role. With the help of advanced codes, the online portal can automatically suggest similar user items according to the searched query by the customer. You must have witnessed that whenever you are searching for any product, you will see other suggestions related to your search criteria. The related items can be shown in different sizes as well if the customer can\u2019t find the correct size.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/2.gif\" alt=\"\" class=\"wp-image-10496\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">Such recommendations have an added advantage over the usual AI-based solutions that they don\u2019t depend on the customer data or their behavioural data. These recommendations which suggest \u201cbased on your search\u201d results, consider the visual resemblances of the things the customer is scrolling and watching. For recognizing the clothing items, the features of that item are extracted using the computer vision with the help of automatic image tagging tool.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_Widespread_of_Recommendation_Engines\"><\/span>2. <strong>The Widespread of Recommendation Engines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p style=\"text-align: justify;\">The factor in attracting consumers in conventional brick-and-mortar shops has specific rules. They showcase the items based on the latest trends and the products, which will give them more profits when sold. They sort of hide the less costly products in some not-easy-to-see shelves so that the people would only shop for the ones showcased on mannequins or kept in the right front of them, considering them the \u201cin-fashion\u201d trends.<\/p>\n<p style=\"text-align: justify;\">It is widely known that traditional brick-and-mortar businesses used to (and still do) display products following specific rules. These are meant to attract customers to the items they want to sell the most. But, with the arrival of e-commerce and then the wave of the <strong><a href=\"https:\/\/www.esds.co.in\/blog\/top-digital-transformation-trends-mutating-the-industry-posture\/\">digital transformation,<\/a><\/strong> the goal of retailers has changed and shifted to \u201cpersonalized merchandising\u201d, based on their customers\u2019 preference. Artificial Intelligence is, therefore, gaining popularity in the e-commerce area too.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"400\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/3.gif\" alt=\"\" class=\"wp-image-10497\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">The AI-enabled recommendation engines take into consideration the consumer\u2019s behaviour and pop-up suggestions on your screen such as \u201cPeople Also Viewed\u201d, \u201cCustomers Also Bought\u201d, \u201cFrequently Bought Together\u201d, and \u201cYou May Also Like\u201d. Although all these AI-based algorithms can work on sufficient data, we need to feed the data first, and it can happen only when maximum customers come on the website. If there is a lack of data, like for newly added products, then the suggestions can be really disappointing and funny.<\/p>\n<p style=\"text-align: justify;\">Some companies have already integrated such engines, and they make available the suggestions as per the users\u2019 search. You can find such recommendations on many websites and applications nowadays. The more the data in the system, the better the predictions it will show for each customer. This, in turn, leads to higher profit and conversion rates. This method is combined with the first one \u2013 showing related products to the search.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/4.gif\" alt=\"\" class=\"wp-image-10498\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Chatbots_and_Virtual_Assistants\"><\/span>3. <strong>Chatbots and Virtual Assistants <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p style=\"text-align: justify;\">Of course, <strong><a href=\"https:\/\/www.esds.co.in\/artificial-intelligence\">chatbots and virtual assistants<\/a><\/strong> are being adopted in several fields, and e-commerce is not behind too. What do these things do is to suggest the user through chat a best suitable outfit or a pair of shoes or any such product so that the user gets the feel of a real assistant helping him\/her during outdoor shopping.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/5.gif\" alt=\"\" class=\"wp-image-10499\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">The systems are fed with data with every customer coming online. The algorithms improve, based on the data and then the consumers get the more appropriate and relevant suggestion to their search and earlier purchase.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pictorial_Search\"><\/span>4. <strong>Pictorial Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p style=\"text-align: justify;\">Have you ever been in a situation where you want to find something online desperately without actually knowing how is it actually put into words or what it is called in the typical terminology? Most of you must have been in this sort of situation, and this can be a very time-hogging and irritating situation. Here, the visual search or pictorial search comes to the rescue. Using this technique, people can click a picture of the product which they need to find and directly search for it online. You guys are probably familiar with Google Lens and Pinterest Lens.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/style-search-hts-handbag.gif\" alt=\"\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">This idea of visual search eliminates the hassle of searching by text and especially when you don\u2019t know the exact terminology. The technique of image recognition and computer vision helps in matching the picture captured by the user and the search results display the best possible match via the catalogue of several online retailers. This technique is useful in driving conversions and increasing the reachability of customers to online stores.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Personal_Virtual_Stylists\"><\/span>5. <strong>Personal Virtual Stylists<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p style=\"text-align: justify;\">Buying anything to wear from <strong><a href=\"https:\/\/www.esds.co.in\/blog\/artificial-intelligence-will-disrupt-online-shopping\/\">e-commerce<\/a><\/strong> is usually a headache as there is always a doubt whether it will fit or not. We all are aware of the fact that the same product of each size fits differently to the distinct body types. The same size of each brand also differs as the size L of brand ABC won\u2019t be that similar to size L brand XYZ. These are the reasons why people get confused while online shopping and abandon if they don\u2019t get sure about their size from the guide given.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/7.gif\" alt=\"\" class=\"wp-image-10500\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">Considering the US report, the return rate of online sales lies between the range of 20% to 40%, and the reason is ill-fitting. That\u2019s why there are apps of personal virtual stylists that can be integrated into your website, and those are mobile friendly as well. The customers just have to fill their size-related information and the virtual stylist will pick up the correct size of that particular item the user chose. Due to Artificial Intelligence, the calculations are done in such a way that the person can find his\/her best fit.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/8.gif\" alt=\"\" class=\"wp-image-10501\"\/><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">The customers can also call and talk to the human stylists available for that store and get sure about the fitting. Again, it all comes to data because more data means better learnings for the system and thus, better recommendations for customers.<\/p>\n<p><\/p>\n<p style=\"text-align: justify;\">Concluding this, we can say for sure that AI is making the online fashion industry reach new heights by trying to provide a complete customer experience. Several online fashion stores have adopted these techniques to attract customers and retain them. The e-commerce fashion store has grown up to this level that most people find it comfortable to buy online, cheers to Artificial Intelligence.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The online fashion industry is one of the most rapidly emerging industries. The enormous implications of fashion e-commerce spread over diverse areas like economic, social, etc. The modern disruptive technologies which are improving since their inception are making their place in all the industries. Here we will talk about Artificial Intelligence and Machine Learning in&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.esds.co.in\/blog\/digging-out-of-online-fashion-sale-check-how-ai-can-help-you\/\" class=\"gdlr-button small excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":57,"featured_media":12817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1505],"tags":[1810,1603,1744,1468,1602,1745,1600,1813,775,1261,1487,1325,1620,661,1696,149,1914,2080,1831,2078,2079,2068],"class_list":["post-10494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-ai","tag-ai-enabled-chatbot","tag-ai-systems","tag-artificial-intelliegence","tag-artificial-intelligence","tag-artificial-intelligence-enabled-cloud","tag-chatbots","tag-cloud-of-india","tag-e-commerce","tag-ecommerce","tag-ecommerce-india","tag-emagic","tag-enlight-360","tag-enlight-cloud","tag-enlightbot-chatbot","tag-esds","tag-esds-vtmscan","tag-fashion-industry","tag-machine-learning","tag-online-fashion-sale","tag-online-shopping","tag-what-is-machine-learning"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/comments?post=10494"}],"version-history":[{"count":7,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10494\/revisions"}],"predecessor-version":[{"id":12819,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10494\/revisions\/12819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media\/12817"}],"wp:attachment":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media?parent=10494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/categories?post=10494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/tags?post=10494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}