{"id":10482,"date":"2019-06-24T07:02:08","date_gmt":"2019-06-24T07:02:08","guid":{"rendered":"http:\/\/www.esds.co.in\/blog\/?p=10482"},"modified":"2019-08-19T09:24:54","modified_gmt":"2019-08-19T09:24:54","slug":"small-data-a-new-data-revolution","status":"publish","type":"post","link":"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/","title":{"rendered":"SMALL DATA: A NEW DATA REVOLUTION?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_Small_Data\"><\/span><strong>Introducing Small Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p style=\"text-align: justify;\">The Small Data Group has given the following explanation of\nsmall as- \u201cSmall data connects people with timely, meaningful insights (derived\nfrom Big Data and\/or \u201clocal\u201d sources), organized and packaged \u2013 often visually\n\u2013 to be accessible, understandable, and actionable for everyday tasks\u201d. This\ndefinition is applicable for the data that we hold today as well as the apps on\nthe end-user part and analyst benches, which turn the accumulated Big Data sets\ninto a small actionable data. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/#Introducing_Small_Data\" >Introducing Small Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/#Difference_Between_Small_Data_and_Big_Data\" >Difference Between Small Data and Big Data<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/#The_key_differences_between_Small_and_Big_Data_include_the_following\" >The key differences between Small and Big Data include the following-<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/#Why_Use_Small_Data\" >Why Use Small Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/#Business_Verticals_Using_Small_Data\" >Business Verticals Using Small Data<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\n\n\n\n<p><p style=\"text-align: justify;\">Small data is a subjective measure and can be defined as the\ndata-sets that are small enough in terms of volume and the format to make them\naccessible, informative, actionable and comprehensive by the people without\nusing the complex set of systems and machine for carrying out analysis. Small\nbusinesses focus on the use of small data for generating actionable insights to\ntheir customers before the maturity of big data applications for a more\nprescriptive and predictive type of analysis.<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Difference_Between_Small_Data_and_Big_Data\"><\/span><strong>Difference Between Small Data and Big Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p style=\"text-align: justify;\">The small data is entirely a contrast of the <strong><a href=\"https:\/\/www.esds.co.in\/blog\/future-of-big-data-in-global-markets\/\">Big Data.<\/a><\/strong> Big Data is usually a combination of structured and unstructured data and can be measured in large data units such as petabytes or exabytes. On the contrary, small data comprises of usable chunks. The idea of small data comes from businesses that can get actionable results without the acquaintance of the systems used for analytics in Big Data.\u00a0 <\/p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_key_differences_between_Small_and_Big_Data_include_the_following\"><\/span><strong>The key differences between Small and Big Data include the following-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"546\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/small-data.png\" alt=\"\" data-id=\"10483\" data-link=\"https:\/\/www.esds.co.in\/blog\/?attachment_id=10483\" class=\"wp-image-10483\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/small-data.png 724w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/small-data-150x113.png 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/small-data-300x226.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/small-data-660x498.png 660w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Small_Data\"><\/span><strong>Why Use Small Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><p style=\"text-align: justify;\">Small data can be used because of the following major reasons-<\/p><\/p>\n\n\n\n<p><strong>i.     Big Data is Hard: <\/strong><\/p>\n\n\n\n<p><p style=\"text-align: justify;\">In today&#8217;s time, most of the marketers and online strategists don&#8217;t need Big Data in order to target their campaigns or delivering personalized experiences<\/p><\/p>\n\n\n\n<p><strong>ii.     Small Data Surrounds Us:<\/strong><\/p>\n\n\n\n<p><p style=\"text-align: justify;\">The social channels that surround us are full of small data and is ready to be collected for informing regarding the marketing and buyer decisions<\/p><\/p>\n\n\n\n<p><strong>iii.     Small Data as Core of New CRM:<\/strong><\/p>\n\n\n\n<p><p style=\"text-align: justify;\">The social CRM is being used to create a complete image of the customers, the segment they cater, influencers as well as the competition. This is needed to combine the insights gained from the social channels and campaigns with the Web Analytics and transactional data. The small data holds the key for building rich profiles, that will be the core of newer CRM solutions<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/esds.co.in\/disaster-recovery-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"90\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/03\/Colocation-Banners-for-Display-970-90.gif\" alt=\"\" class=\"wp-image-9836\"\/><\/a><\/figure>\n\n\n\n<p><strong>iv.     Data-driven Marketing is Future:<\/strong><\/p>\n\n\n\n<p><p style=\"text-align: justify;\">The data whether- small or big is being data-driven and has the potential for revolutionizing the way businesses have been interacting with its customers, transforming the access and consumption of its customer&#8217;s useful data and finally redefining the relationship existing between the buyers and sellers<\/p><\/p>\n\n\n\n<p><strong>v.     It\u2019s All About the End User:<\/strong><\/p>\n\n\n\n<p><p style=\"text-align: justify;\">Small data is more of the end-user, what are their needs and how can the relevant action be taken. By focusing on the users first, a major portion of technical decisions can become clear with time and again<\/p><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1-1024x753.png\" alt=\"\" data-id=\"10484\" data-link=\"https:\/\/www.esds.co.in\/blog\/?attachment_id=10484\" class=\"wp-image-10484\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1-1024x753.png 1024w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1-150x110.png 150w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1-300x221.png 300w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1-660x485.png 660w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/1-1.png 1095w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> <strong>US Data Analytics Market (by Market Share)<\/strong><br> <em>(Source: Apps Run The World)<\/em> <\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Verticals_Using_Small_Data\"><\/span><strong>Business Verticals Using Small Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"588\" src=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/2-2.png\" alt=\"\" data-id=\"10487\" data-link=\"https:\/\/www.esds.co.in\/blog\/?attachment_id=10487\" class=\"wp-image-10487\" srcset=\"https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/2-2.png 579w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/2-2-148x150.png 148w, https:\/\/www.esds.co.in\/blog\/wp-content\/uploads\/2019\/06\/2-2-295x300.png 295w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><p style=\"text-align: justify;\"><em>The final goal for any data\nanalysis lies in getting timely insights for supporting the decision-making\nprocess. The categorization of data into Small or Big helps in tackling\nchallenges by analysis of data in each segment by the use of proper tools. The\nline of difference between these data is the emergence of advanced data\nprocessing systems that makes the querying in Big Data much faster with lesser\ncomplexity.<\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Small Data The Small Data Group has given the following explanation of small as- \u201cSmall data connects people with timely, meaningful insights (derived from Big Data and\/or \u201clocal\u201d sources), organized and packaged \u2013 often visually \u2013 to be accessible, understandable, and actionable for everyday tasks\u201d. This definition is applicable for the data that we&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.esds.co.in\/blog\/small-data-a-new-data-revolution\/\" class=\"gdlr-button small excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":61,"featured_media":10491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[744],"tags":[2077,745,1813,2074,1604,1325,1620,661,149,1914,2072,2075,2073,2076],"class_list":["post-10482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","tag-benefits-of-small-data","tag-big-data-2","tag-cloud-of-india","tag-diffrence-between-small-data-and-big-data","tag-digital-transformation","tag-emagic","tag-enlight-360","tag-enlight-cloud","tag-esds","tag-esds-vtmscan","tag-small-data","tag-small-data-advantages","tag-small-data-and-big-data","tag-small-data-disadvantages"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/comments?post=10482"}],"version-history":[{"count":7,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10482\/revisions"}],"predecessor-version":[{"id":10726,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/posts\/10482\/revisions\/10726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media\/10491"}],"wp:attachment":[{"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/media?parent=10482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/categories?post=10482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esds.co.in\/blog\/wp-json\/wp\/v2\/tags?post=10482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}